About XUBA Brands

We help South African brands grow.

XUBA Brands is an FMCG company that helps small and medium manufacturers and distributors take their products from local distribution to national retail shelves.

Who we are

We combine approved supplier accounts with South Africa’s major retailers, hands-on distribution and billing, marketing and investment. That gives growing brands a complete route to market without building a retail operation of their own.

Our partners have many years of experience in FMCG, business and finance. We know what retailers expect, what it takes to stay listed and how to fund growth.

What we look for

  • Products with a clear customer and a fair price
  • Owners committed to consistent quality and supply
  • Brands ready to grow beyond their current market
  • Businesses that want a long-term partner

Retail access

Approved supplier accounts with the major retailers.

Hands-on support

Distribution, invoicing and collections handled for you.

Marketing experience

Marketing that promotes your brand and products.

Investment

Capital and guidance for brands ready to scale.

Ready to get your product on shelf?

Tell us about your brand. If it’s a fit, we’ll show you the route to national retail.