Retail access · Distribution · Marketing · Growth capital
Your brand on South Africa’s biggest retail shelves.
XUBA Brands gets products from small and medium manufacturers listed with the country’s major retailers. We handle distribution and billing, promote your brand through marketing, and invest in brands ready to grow. You supply the stock.
We supply South Africa’s leading retailers
Shoprite · Checkers · Clicks · SPAR · Dis-Chem · Pick n Pay · Boxer · Food Lover’s Market · Econo Foods
and more, plus export opportunities for brands ready to sell beyond South Africa
The problem
Good products. No way in.
Major retailers rarely open a supplier account for a business with one or two products. Vendor approval, compliance, payment terms and logistics keep strong local brands off the shelf, however good the product is.
The XUBA route
Come in under our account.
XUBA is an approved supplier to South Africa’s major retailers. Your products are listed through our accounts, so you skip the barriers that stop most small brands and keep your focus on making a great product.
What we do
Four ways we grow your brand
Retail Access
Listings with major grocery, pharmacy and wholesale retailers through XUBA’s approved supplier accounts, plus export opportunities.
Distribution & Billing
We manage delivery to retailers, invoicing and collections. You supply the stock; we handle the rest.
Marketing
We have the marketing experience to promote your brand and products and build demand that moves stock off the shelf.
Growth Capital
Need funding to scale production for national retail? We invest in brands with real potential and guide them with many years of FMCG, business and financial experience.
How it works
From your factory to national shelves
01
Apply
Tell us about your product, your current stockists and your production capacity.
02
Review
We assess retail readiness: pricing, packaging, barcodes, compliance and supply.
03
List
We secure listings, then manage distribution, invoicing and collections.
04
Grow
We promote your brand through marketing and fund expansion where it makes sense.
Why XUBA
Why brands partner with us
- One approved supplier account, access to many retailers
- No need to build your own retail admin and collections team
- Partners with many years of FMCG, business and financial experience
- Marketing that supports sell-through, not just awareness
- Funding available for brands ready to scale
Ready to get your product on shelf?
Tell us about your brand. If it’s a fit, we’ll show you the route to national retail.