How it works
From your factory to national shelves.
You make the product. We open the doors to national retail, manage the process and help you grow. Here is how a partnership with XUBA works.
01
Apply
Tell us about your product, your current stockists, your pricing and your production capacity. The more we know, the faster we can assess the opportunity.
02
Review
We assess retail readiness: pricing and margins, packaging and labelling, barcodes, compliance certificates and your ability to supply consistently.
03
List
We present your product to the right retailers and list it through XUBA’s approved supplier accounts. We then manage orders, distribution, invoicing and collections.
04
Grow
We promote your brand through marketing to drive sell-through, and where it makes sense, we invest to help you scale production.
What we need from you
- A consistent supply of stock
- Product barcodes
- Compliant packaging and labelling
- Pricing that leaves room for retailer margins
- The certificates your category requires, such as food safety
What we handle
- Retailer listings and vendor admin
- Orders and distribution
- Invoicing and collections
- Marketing for your brand
- Growth funding, where it makes sense
FAQ
Common questions
Do I need my own retailer accounts?
No. Your products are listed through XUBA’s approved supplier accounts.
How many products do I need?
One or two SKUs is fine. That is exactly the gap we fill.
Which retailers can you get me into?
We supply Shoprite, Checkers, Clicks, SPAR, Dis-Chem, Pick n Pay, Boxer, Food Lover’s Market, Econo Foods and others, and we can open export opportunities for the right products. The right fit depends on your category and price point.
How does XUBA get paid?
Our terms depend on your product, volumes and the services you need. We set them out clearly before anything is signed.
What if I can’t fund larger production runs?
Our partners invest in brands with strong potential. Tell us about your funding needs when you apply.
Ready to get your product on shelf?
Tell us about your brand. If it’s a fit, we’ll show you the route to national retail.